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Snapchat’s latest feature has been ripped straight from Instagram

In a surprise turn of events, Snapchat is taking a leaf out of Instagram’s book with a new feature that’ll make it easier than ever to discover new users.

Snapchat has begun testing a new feature that affords users the option to tag other users in their Stories, reports TechCrunch – though it’s currently only available for a small subset of its 60 million daily users in Canada and the United States.

Image: Matt Rappaport

The feature is near-identical to the tagging mechanism Instagram introduced in 2017: type a username in the text field of your Story and viewers will be able to tap it to view the user’s profile, where they’ll have the option to add them as a friend.

What’s strange is that the tagging tool doesn’t offer an autofill feature at this precise moment in time, meaning you’ll need to remember the exact username of the person you’re looking to tag – or risk promoting a complete stranger.

Last month, Snapchat introduced a controversial update that did away with the traditional design, merging Chats and Stories so it can deliver an endless feed of so-called ‘trending content’ on the right-hand side of the application.

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It’s safe to say, however, that the move wasn’t well-received, with more than a million users rushing to sign a petition demanding Snap revert the overhaul. But the firm is sticking to its guns, insisting the revamp is a step in the right direction.

What do you think of the recent Snapchat update? Let us know over on Facebook or Twitter @TrustedReviews.

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