Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Snapchat has found a new way to really annoy its easily-vexed users

Snapchat has had a rough 2018, thanks to a despised app redesign it was forced to walk back last week.

Rabid objections from high profile users like Kylie Jenner, as well as a vastly-shared petition, saw the stock price plummet, wiping billions off the company’s value.

Now Snapchat is risking further backlash by pushing everyone’s least favourite kind of ad on users – the kind that can’t be skipped.

AdAge reports unskippable ads for movies like Deadpool 2 and products like the Samsung Galaxy S9 smartphone have been appearing within the app.

Related: How to delete your Snapchat account easily

Rather than appearing as pre-roll before content, the six-second ads appear in the middle of videos. As with most non-skippable ads, users see a countdown for how long the ad has left to run.

Snapchat announced last month the forced-view advertisements would be rolling out soon.

However, since 2014, users had been able to skip the advertisements served before video content. It appears that era is coming to an end.

The company’s advertisers had expressed concern users are spending less than 2-seconds watching ads, according to sources speaking to AdAge.

Snapchat will need a find a balance between appeasing advertisers and keeping its users engaged.

Will forced advertisements stop you using Snapchat? Or reduce your usage? Drop us a line @TrustedReviews on Twitter.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.