Having yesterday announced the extension of its Sky Anytime , Sky has today indicated that it will be launching an Internet TV service in the first half of 2012.
The new service, which will sit alongside the Sky Go service which the company launched in 2011, will be aimed at people who don’t currently have a pay TV subscription and will offer a flexibility which Sky says is currently unavailable through other services.
The new service, which doesn’t have a name yet, will offer “some of Sky’s most popular programming.” This will include Sky Movies from launch and Sky Sports content “soon afterwards.”
There will be no minimum contract and customers will be able to choose from a variety of pricing options. For example, people will be able to pay monthly for unlimited access to Sky Movies or rent a single movie on a simple, pay-as-you-go basis.
The new service will be available on a variety of platforms including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs. Which operating systems will be supported or specific devices has not been announced.
Sky has also announced that Sky Go will be extending both the platforms it will be available on and the content which can be accessed by all customers.
Next month Sky Go will launch on Android smartphones beginning with handsets from HTC and Samsung. No Android tablets have been mentioned so far but we expect these to follow later in the year.
Sky Go will also be extending the content available on the app, with Sky 1, Sky Arts 1 and Sky Living being included from next month and the Sky Sports F1 channel included from March.
To aid the viewing of Sky Go on the move, Sky has also announced a deal with Wi-Fi provider The Cloud, to give Sky Broadband Unlimited customers free access to 10,000 hotspots around the UK.