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Sky teases new EPG with on demand focus

Broadcasting giant Sky has released an image of its new EPG, teasing the catch-up and on-demand content focused menu refresh ahead of its official rollout this spring.

Showcased as part of the company’s quarterly profits statement, Sky has revealed the upcoming EPG refresh, highlighting its growing push into none-scheduled broadcasting.

Revealing that it is now the UK’s leading connected TV platform, with 4.4 million customers signed up the company’s on-demand Sky Go service, Sky has suggested that the new EPG will be the biggest shake up to its electronic programming guide in more than ten years.

“As the trend for on demand viewing continues to rise, this spring will see the biggest shake up to Sky’s electronic programme guide (EPG) since its introduction at the launch of digital TV in 1998,” an official Sky spokesperson announced.

They added: “The Sky Guide redesign will make it easier than ever to find on demand content. A brand new homepage will showcase all the viewing options available to Sky TV customers, including Catch Up TV, TV Box Sets, Sky Planner and Sky Store, as well as the live TV Guide.”

Luke Bradley-Jones, Sky’s Director of TV Products added: “We’re passionate about giving our customers their favourite content however they want to watch and will continue to make Sky’s connected TV services even bigger and better during 2014, including an enhanced EPG that makes it even easier to find on demand content.”

Highlighting the rise in on-demand content, Sky revealed that during the past 12 months it received a staggering 450 million on demand requests, with 38 requests per second being made.

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