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Sky Store to offer ‘Buy and Keep’ movie service

Sky has announced that the Sky Store will now offer a ‘Buy and Keep’ movie service on your Sky HD box.

For the first time, you can now buy the movies that you want to rent via the Sky Store and store them directly on your set top box.

If you choose to purchase your movie from the Sky Store via Buy and Keep, Sky will also send the physical DVD in the post to you so you can have it in your collection.

Movies will be downloaded to your Sky HD box and you can either keep them on there, or achieve them to free up space on your hard drive. You’ll always have the ability to redownload them whenever you fancy watching them again.

All you’ll need to download a movie in Buy and Keep is your Sky PIN, not your full login details, which makes it more convenient.

New releases will be priced at £13.99 and existing content will cost £7.99, but that may differ for selected content, which may put some people off.

“We know millions of people love to buy films and now it becomes even easier to do it straight from your sofa with Sky Store”, said Nicola Bamford, Director of Sky Store. “The ability to now own a copy of your favourite film using ‘Buy and Keep’ is the perfect solution for any film fans wanting the immediacy of enjoying the latest movies on your main TV, with the added benefit of receiving the original DVD in the post.”

Sky is looking to offer around 200 titles at launch at this stage, but will expand that number in the coming months.

At the beginning, you’ll be able to Buy and Keep titles like The Hobbit: The Desolation of Smaug, Turbo, About Time, The Life of Pi and The Wolverine.

However, in the future you will get access to The Wolf of Wall Street, The Secret Life of Walter Mitty, Mandela and Lone Survivor.

Sky also plans to expand the Buy and Keep service so you can access your downloaded movies on your tablets and smartphones. TV box sets will also be made accessible on the Buy and Keep service at some point in the future.

Read more: Sky Now TV box review

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