When Sky Q was first announced at the end of 2015, the company also promised we would soon see content broadcast in 4K.
Now Sky has sealed its first ever pan-European deal with Sony that will see the arrival of UHD content on the service for the first time.
The deal means Sky will be able to show all new and future content from Sony Pictures up to a year before any other service in Europe.
Part of the agreement includes the right to broadcast 4K content.
Sky subscribers with access to Sky Movies and Sky Cinema, Now TV customers, and those that use transactional services such as Sky Story and Sky Select will be able to enjoy the latest Sony releases before any other subscription service.
Related: Sky Q price
You’ll need Sky Q if you want to watch the 4K content though.
Ireland, Austria, Germany, Italy, and the UK are the five territories included in the deal, with the new Ghostbusters movie set to be among the first films to hit the service.
There’s still no word on when the 4K content will arrive on Sky Q, but the company is expected to make the switch later this year.
Related: What is 4K and Ultra HD?
Both Netflix and Amazon Prime Instant Video already offer 4K content, and both have recently begun streaming certain shows in HDR.
What’s more, with the arrival of UHD Blu-rays in the UK this month, UHD content is becoming more and more prevalent, making Sky and Sony’s deal all the more important if Sky is to keep up with its rivals.
Are you excited for the arrival of 4K content on Sky Q? Let us know in the comments.