Sky Mobile lets you turn unused data into a discounted iPhone
Many mobile networks are quick to overcharge, or cut off your access when you’ve plough through data with a week left in the cycle. However if some is left over at the end of the month? Well, that’s your problem. And no, you can’t just roll over what you’ve paid for into the next billing cycle.
After launching its Roll service to help users save that data, MVNO Sky Mobile is hoping to redress the balance a little more by allowing subscribers to turn unused data into savings on new phones, tablets and accessories.
The new Piggybank Rewards scheme is the first of its kind in the UK and enables users to cash-in their saved data for money off devices from top manufacturers like Apple, Samsung and Sony.
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Savings can amount to £50 off any device purchased via Sky.com (or over the phone and soon through the Sky app). However, customers can also buy devices outright using the data stashes. For example, this month, 5GB of piggybacked data can be cashed-in for an iPhone case, while 20GB will be enough for a JBL Go 2 feature.
The Piggybank Rewards scheme joins Sky Mobile’s Roll platform, which automatically rolls over data at the end of every month, for up to three years. Through Roll, customers can also choose to share the stored data with up to five other family members if someone needs a top up.
It says 90% of its customers have already saved up enough data to be eligible for the Piggybank Rewards scheme.
Sky also says Roll has saved its customers £50m since the launch, but points to a YouGov survey revealing Brits are wasting £8.4bn per year on unused data – that’s around a third of the overall individual data allowance per month.
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