Sky Movies is shuttered, long live Sky Cinema – but when is Sky Q getting 4K movies?

Following its announcement back in June, Sky Movies has officially rebranded as Sky Cinema, bringing a “completely new look and approach” – and, crucially, a commitment to 4K content.

The new Sky Cinema branding has now gone live to coincide with the launch of Spectre on the platform. Sky says there will be more new premieres every day, plus exclusive content such as Star Wars: The Force Awakens. The service also offers dedicated franchise pop-up channels, including Star Wars, Star Trek, and Harry Potter – sounds magical, right?

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Most importantly, Ian Lewis, Sky Cinema’s content director, confirmed to TrustedReviews that there will be 4K movies available on Sky Cinema by the end of the year. Some of the Ultra HD films that Sky is hoping will land on the service include:

• The Revenant
• Angry Birds
• Ghostbusters
• Mission: Impossible – Rogue Nation
• Mad Max: Fury Road

^{Oscar-winning movie The Revenant may be one of the first Sky Cinema 4K films}

Related: Sky Q review

Gary Davey, MD of content at Sky, added: “For the first time, we’re giving a new name and a whole new set of functions, including a number of new premieres and functions that customers have never had before. The big transformation is that we’re about to become Sky Cinema, which will put us in sync with our colleagues in other territories.”

Some of the biggest updates includes improved HD, specifically picture quality – the details are a bit fuzzy here, but Sky promises 3x pixel-clarity and 4x colour-clarity.

The good news is that Sky Cinema HD channels won’t cost extra any more. They’ll just be added to existing Sky Movies subscriptions at no extra cost. There are also new navigation features that make it quicker and easier to find the movies you want to watch. Sky has also removed dynamic range restrictions on its on-demand content, improving audio.

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Sky also announced that the Sky Store will soon offer Blu-ray discs instead of DVDs, as well as cheaper download-only options. Those changes are set to go live in early-2017 – we’ll let you know as soon as we have a more definitive date.

The Sky Cinema rebrand follows hot on the heels of the newly launched Now TV Combo packages and Now TV Smart Box.

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