Sky is looking to fight back against the growing threat of Netflix with a new software update for its electronic programme guide (EPG).
Sky users will soon be able to check out recommended shows, served up on the basis of programmes that have been watched or recorded in the past. It’s a long overdue feature which has been a key part in Netflix and Amazon Instant Video’s continued success.
In a new ‘Recommended’ section, users will be able to flick through a list of programmes under a ‘You may enjoy tab’. Those who’ve watched kids flick Planes, for example, are shown links to the likes of Aladdin and Toy Story 2.
However, it’s the recommendation tool that will surely be the most handy. With viewers using web–connected services rising, Sky is having to fight hard to stay relevant, especially as its sports business is also being squeezed hard by BT.
All 8 million Sky users will be getting the update, with a slow rollout due to be completed by ‘winter’ according to the company.
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