Shure Launches New Range At CES

Shure comes up with four good reasons for you to dump those bundled headphones.

I had breakfast with the folks from Shure this morning – as well as some good food and much reminiscing about travelling round New Zealand, I got the chance to audition Shure’s latest range of headphones. Now, the last Shure headphones I reviewed were the staggeringly good E500PTHs, so I was keen listen to the new SE range.

The SE range comprises four sets of headphones with differing feature sets and correspondingly different price points. The entry level (as entry level as Shure gets) is the SE210 set, which features a single driver, much like the majority of in-ear headphones. However, unlike the majority of in-ear headphones, the SE210s produce a superbly clear and clean sound, picking up and highlighting even the most subtle sounds and effects. Some may detect a lack of bass response, but the SE210s definitely sound infinitely better than any bundled headphones that I’ve ever heard. With an RRP of £99.99 the SE210s look like pretty good value for anyone that wants to get more from their portable music player.

The SE310s represent a step up the ladder and Shure describes these headphones as having a “Hi-Defination MicroSpeaker + Tuned Bass Port”. That may sound like marketing babble, but having listened to the SE310s I can confirm that there is a distinct improvement in the bass over the SE210s, without a loss of clarity. At £169.99 you’re paying a £70 premium over the SE210s, but you are getting a more rounded package.

Both the SE210s and SE310s will be available in either black or white and ship with Shure’s Deluxe Fit Kit. The latter comprises a 91cm extension cable (all SE headphones are modular), a carry case, three pairs of foam sleeves, three pairs of soft flex sleeves and a pair of triple flange sleeves. The foam sleeves have also been redesigned – they’re now black instead of yellow and tapered at the front for an easier fit.

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