Apple’s ‘Shot on iPhone’ campaign is a ruddy good bit of marketing, which explains why it lives on nearly two years after its inception.
Apple has released eight new videos that were all shot on an iPhone to promote the new(-ish) iPhone 6S. All of the videos were captured legitimately by actual iPhone users, and have been repurposed on Apple’s YouTube channel to showcase the phone’s excellent camera.
Here are the new videos:
Related: iPhone 7
1. Shot on iPhone by John L.
Sepang, Malaysia
Song: “Florence (ft. Kews)” by Loyle Carner
http://www.youtube.com/watch?v=anVscGO3SQA
2. Shot on iPhone by Mirabai M.
Byron Bay, Australia
Song: “Soda Pop Fiction” by Polyenso
http://www.youtube.com/watch?v=dnMfVp8MoH4
3. Shot on iPhone by Mitchell H.
Rio de Janeiro, Brazil
Song: “Five Minutes” by Her
http://www.youtube.com/watch?v=EzwQ6xZaw-A
4. Shot on iPhone by Keiran W.
Airplane flight between Miami and Curacao
Song: “Past Lives” by BØRNS
http://www.youtube.com/watch?v=EMuXwGaRZdc
Related: iPhone 6S vs iPhone 6
5. Shot on iPhone by Craig J.
Kasane, Botswana
Song: “Make Me” by Ricky Remedy
http://www.youtube.com/watch?v=4snreaKYqFI
6. Shot on iPhone by Polo S.
Selfkant, Germany
Song: “Chocolate (Milk Version” by Jesse Rose & Trozé
http://www.youtube.com/watch?v=PCvwPM6UKc0
7. Shot on iPhone by Nicolas D.
Pleneau Bay, Antarctica
Song: “Gossipo Perpetuo” by Jean-Jacques Perrey
http://www.youtube.com/watch?v=AhtlvSQ6o38
8. Shot on iPhone by George B.
Los Angeles, United States
Song: “In Your River” by Snoh Aalegra
http://www.youtube.com/watch?v=ibnInGKFvO0
Related: iPhone 8
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What’s your favourite ‘Shot on iPhone’ video? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
