Apple’s ‘Shot on iPhone’ campaign is a ruddy good bit of marketing, which explains why it lives on nearly two years after its inception.
Apple has released eight new videos that were all shot on an iPhone to promote the new(-ish) iPhone 6S. All of the videos were captured legitimately by actual iPhone users, and have been repurposed on Apple’s YouTube channel to showcase the phone’s excellent camera.
Here are the new videos:
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1. Shot on iPhone by John L.
Song: “Florence (ft. Kews)” by Loyle Carner
2. Shot on iPhone by Mirabai M.
Byron Bay, Australia
Song: “Soda Pop Fiction” by Polyenso
3. Shot on iPhone by Mitchell H.
Rio de Janeiro, Brazil
Song: “Five Minutes” by Her
4. Shot on iPhone by Keiran W.
Airplane flight between Miami and Curacao
Song: “Past Lives” by BØRNS
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5. Shot on iPhone by Craig J.
Song: “Make Me” by Ricky Remedy
6. Shot on iPhone by Polo S.
Song: “Chocolate (Milk Version” by Jesse Rose & Trozé
7. Shot on iPhone by Nicolas D.
Pleneau Bay, Antarctica
Song: “Gossipo Perpetuo” by Jean-Jacques Perrey
8. Shot on iPhone by George B.
Los Angeles, United States
Song: “In Your River” by Snoh Aalegra
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What’s your favourite ‘Shot on iPhone’ video? Let us know in the comments.