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Save the date for the belated union of Amazon Prime Video and Apple TV

As much as we enjoy the new Apple TV 4K, it’s won’t be quite complete until the long-promised Amazon Prime Video app becomes available.

After a weird feud between the two tech behemoths, that saw Amazon remove the Apple TV from its store, Tim Cook pledged during WWDC the app was on the way.

However, despite the new Apple TV going on sale last month, the Prime Video app is still nowhere to be found on the tvOS App Store.

Thankfully, there may be light at the end of the tunnel, thanks to a somewhat sketchy rumor that floats October 26 as the likely release date.

Related: Apple TV 4K vs Amazon Fire TV 4K

A Reddit poster going by the name of AmazonVideoEngineer claims to be in the know and has been keeping people posted on the situation.

In his latest entry, he wrote (via MacRumors): “Some of you will remember my post a little while back, in which I warned that Amazon would not launch until at least October 26. We’re now just about two weeks from the 26th, and the app is still on track to launch that day. In my time at this job, I have never once seen a release slip this close to a scheduled launch. I am very confident in saying that the 26th is finally the day.”


Of course, an unnamed Reddit source is about as unverified as any rumour can get, so we’re taking this one with a pinch of salt.

Given Amazon has secured the rights to stream NFL Thursday Night Football games, we assumed the app would launch to coincide with the first game on September 28. That wasn’t to be.

The eventual release is likely to coincide with the Apple TV box returning to sale on Amazon.

The box briefly appeared in a listing last month, but quickly disappeared.

Will the addition of Amazon’s video library make the Apple TV the box to beat? Drop us a line @TrustedReviews on Twitter.