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Samsung’s new Sero TV is perfect for millenials

In a packed launch that saw the company reveal more info about its 8K, 4K and MicroLED TVs, Samsung has also announced the European launch of the The Sero lifestyle TV

Never one to rest on its laurels or not come up with some strange and intriguing designs for its TVs, Samsung’s latest weird and wacky effort is the The Sero.

Related: Samsung TV 2020 – Every Samsung QLED TV explained

The Sero is a brand new lifestyle TV that can rotate between horizontal and vertical orientations much like a smartphone can. So rather than be confined by the rectangle a standard TV offers, viewers can enjoy a whole range of content that are more vertical in scope, by transitioning between the horizontal and vertical orientations.

Samsung also announced information about the 2020 edition of The Serif TV. 2020 will it come in 43, 49 and 55-inch models, as well as two new colours in Cloud White and Cotton Blue.

The Serif TV is more for those who enjoy design as much as good picture quality (the TV has a 4K QLED screen). Along with The Sero, The Serif was recognised for its innovative product design earlier this year at the International Forum (iF) Design Awards.

Related: Best Samsung TVs

The Frame concludes the lifestyle line-up for 2020. It will be available in new sizes, with a 32-inch variant and a massive 75-inch version joining the existing models. The Frame works like any other normal TV when it’s on, but when you’re not watching content, it can show pieces of framed art via Art Mode. If you don’t fancy having famous art pieces, you can customise it to show your own picture library.

New for 2020 is the AI based auto-curation feature, which sees the Frame’s Art Store able to suggest artwork based on the tastes of the user.

There’s no word yet on prices and availability, but we will update the post and our range guide as soon as we get it.