Samsung has launched a pair of adverts pitting the Galaxy S6 Edge against – you guessed it – the iPhone 6.
The new campaign has the tagline, “Six is greater than six”, or simply “6>6”.
As has become fairly standard over recent years, the 30-second ads compare the best of Samsung and the best of Apple, with the S6 Edge unsurprisingly coming out on top – at least in Sammy’s opinion.
The smartphone’s curved display, which we don’t consider to be particularly useful, plays a central role in the first of these.
“Check out the edge of the Samsung Galaxy S6 Edge,” says the narrator, as the camera focuses on a face-down S6 Edge. “It displays colours when your top five contacts call.”
The camera then pans to an upturned iPhone 6. “The edge of the iPhone 6 displays nothing,” the disembodied voice continues. “But it has a vibrate function.”
Mischievously, Samsung decides not to mention Apple’s LED alert Accessibility option.
The narrator then lists some of the things the edge is capable of displaying, such as texts, weather, news and Twitter notifications. A message then pops up reading, “Grandma: You’re my favourite. Don’t tell your sister.”
The second ad highlights that the S6 Edge supports wireless charging, while the iPhone doesn’t, and also flags up the Samsung mobile’s photography credentials.
http://www.youtube.com/watch?v=uyMTAKx5BEA
“The S6 takes wider selfies that fit everybody,” says the narrator. “The iPhone 6 just cut out nana.”
We recently held an extensive battery test involving a selection of the top smartphones on the market right now, including the HTC One M9, LG G4 and iPhone 6 Plus.
SEE ALSO: Which phone has the best battery life?
Follow the link above to see the results.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
