Samsung Unveils High Powered ‘Lucido’ Candybar

The latest spec-tacular handset from those creative Koreans.

Time was a five megapixel camera signalled high end intentions, these days it’s virtually a commodity feature (unless you’re Apple)…

Further solidifying this trend is Samsung which has announced the ‘Lucido’ a spectastic candybar for the midrange sector.

Headlining features include HSDPA, a 2.2in AMOLED (Active Matrix Organic Light Emitting Diode) display, aGPS and that aforementioned 5MP shooter combined with anti-blur, face detection and smile capture technology. Also worth pointing out are the FM tuner, Bluetooth 2.1, an accelerometer and the microSD expansion slot which makes up for the limited 110MB of native memory. A native Google Maps client is also built in.

At just 114 x 56 x 12mm the Lucido is fairly slim line too with classy metallic detailing though Samsung hasn’t disclosed the weight (circa 100g seems about right). The Lucido will hit stores soon with UK availability from April but no network details have been announced yet.

The only downside? Lucido is from the Italian translation of ‘sleek’ which is a little more ‘slimy’ than sleek if you ask me. Still with an impending £1m press and outdoor marking campaign planned I suspect we’ll be witness to ample exposure as Samsung tries to change our minds…

Samsung UK

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