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Samsung reportedly ditching Galaxy Alpha

Samsung is said to be ready to discontinue the Galaxy Alpha less than four months after its release.

When the Samsung Galaxy Alpha was unveiled in mid-August, it showcased Samsung’s new focus on premium design. With a metallic rim, slim body, 4.7-inch display, and premium price tag, it was also a blatant attempt to pre-empt the release of the iPhone 6.

Regardless of its motive in doing so, we were impressed with the approach Samsung had taken with the Galaxy Alpha. This is why we’re a little surprised to read reports that the manufacturer intends to discontinue the Galaxy Alpha.

According to Korea’s ET News (via SlashGear), Samsung will abandon production of the Galaxy Alpha to make way for its new A series of mid-range variants.

Read More: Samsung Galaxy Alpha vs Samsung Galaxy S5

This will kick off with the Samsung Galaxy A5, which was announced in China towards the end of 2014, and which will arrive in South Korea in January. It features a 5-inch 720p Super AMOLED display, a Snapdragon 410 CPU, a 13-megapixel camera, and an affordable price tag.

It’s been claimed that part of Samsung’s struggles in 2014 were down to an over-emphasis on premium smartphone handsets, and the lack of a decent mid-range alternative.

By ditching the pricey Galaxy Alpha and taking the range into cheaper (though still desirable) territory, the world’s biggest smartphone maker will be hoping to retain its crown in 2015.

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