Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

New Samsung ads mock iPhone X for dongles, camera and fast charging

No-one shines a light on the iPhone’s perceived deficiencies like its chief rival Samsung. Down the years the company’s commercials have rinsed Apple’s inferiority to the Galaxy smartphones with the aim of converting loyal iPhone fans, often depicted as sheep waiting in line at the Apple Store for new releases.

With new iPhones about arrive on the scene, Samsung is now pointing out why the Galaxy S9 is better than the iPhone X, while taking a series of shots at Apple Store ‘Genius’ employees in the process.

In recent ‘Upgrade to Galaxy’ ads the company made fun of the notch and the respective LTE speeds. Now, in new ‘Ingenius’ spots, Samsung turns its attention to the missing headphone jack and the need for a “double dongle” if you want to use wired headphones and charge the phone at the same time.

Related: Galaxy S9 vs iPhone X

The second ad rinses Apple for refusing to bundle in the fastest available charger with the iPhone devices. The iPhone X doesn’t offer a USB-C to lightning cable and the requisite plug in the box.. Users have to buy those separately. You can see those ads below.

In a third brief spot, Samsung takes aim at the iPhone X camera. It points out the S9 has a higher DxOMark score than the Apple flagship. That one’s a bit tenuous to say the least. The scores were close (99 to 97) and, while DxO divers deeper than most in its camera-specific ratings, it was still a somewhat subjective review.

It seems Samsung could have got the job done here without resorting to the camera jibe, which actually hurts its case somewhat. It definitely has a point when it comes to the dongles and the fast charging though.

Do you think Samsung’s commercials are effective? Or obnoxious? Drop us a line @TrustedReviews on Twitter.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.