Is this when Samsung will unveil its crucial Galaxy Watch?

The Galaxy Note 9 launch is just a month away, but Samsung’s next smartwatch could turn out being its most intriguing product of the autumn release season.

According to new reports the watch, which could be called the Gear S4 or the Galaxy Watch, will arrive at the IFA tech show in Berlin, which kicks off on August 31.

Word comes from the Yonhap news agency in Samsung’s Korean homeland and follows Samsung registering the name ‘Galaxy Watch’ at that country’s IP office last month (via PhoneArena).

So, why all the intrigue for Samsung watches after years of them flattering to deceive? Well this one could change the entire complexion of the smartphone market.

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Rumours Samsung is planning a watch running Google’s WearOS (nee Android Wear) have been resurrected in recent weeks. That would tie in with the Galaxy Watch name, given Samsung markets most of its Android products under this brand.

Should Samsung follow through and defect from its own Tizen OS, it could give Android-based smartwatches a boost in the fight against the Apple Watch. Some observers think the future of the WearOS is under threat, without one truly great exponent to take the fight to Apple’s watchOS.

For Samsung, it would also give its loyal fans access to a much wider selection of apps available through the Google Play Store than those available through the Tizen store.

IFA could also see the launch of new WearOS smartwatches from LG, so wearables are likely to be a key focus of the German tech show this year.

Would you prefer a Samsung smartwatch running WearOS? Or should the company stay the course with Tizen? Drop us a line @TrustedReviews on Twitter.