Samsung has released an updated 2018 version of its decorative Frame TV, refining the design and adding a few intriguing new features.
The second generation set sticks with the 4K Ultra HD resolution but now adds support for high dynamic range through the HDR10+ standard.
The Frame TV 2018 also offers a series of flagship features you’d associate with Samsung’s high-end sets. There’s Bixby integration and the ability to set-up the telly with a Galaxy smartphone via Bluetooth. It also includes the Ambient Light mode that will alter display brightness depending on the amount of light present in the room.
However, for those seeking to integrate the Frame TV into their modern living room, the addition of four customisable bezels might be more important. The new Frame TV comes with black, white, walnut and beige wooden frames that can be swapped out manually thanks to the presence of magnets.
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Naturally, it has Samsung’s No Gap Wall Mount system, enabling it to sit flush against the wall, just like a painting.
It’s a work of art…
Seeing as Samsung markets the set as a means of turning the living room into a living digital art gallery, the company is also touting the 800 available works of art. The company says viewers will be able to create their own art playlists using the set, just as they would with music.
The Frame 2018 comes in two sizes and is launching in the United States today. You can nab the 55-inch model for $1,999 and the 65-inch model for $2,799. Last year Brits got access to the first set after our American counterparts so we’d expect the pattern to be followed this time around.
“We designed The Frame for consumers who love the function of a big, beautiful 4K UHD TV but struggle to design their room around an empty black screen when the TV is turned off,” said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America.
“You can travel the world and still be hard-pressed to discover all of the art that is now available on The Frame. It gives consumers the freedom to design the room of their dreams, and the flexibility to change that design whenever they like.”
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