Samsung has been hyping up its smartphone display prowess in an advert that comes at a time when Google’s Pixel 2 XL flagship is suffering from a bevy of screen problems.
Now Samsung has never been subtle with its advertising, timing ads to poke fun at the rival devices, with often Apple and iPhone fans in its sights.
But this time it would look like the South Korean tech giant is promoting its AMOLED phone displays at Google’s expense.
The advert in question has 30 seconds of accumulated clips featuring a range of YouTube reviewers and technology fanatics harping on about just how impressive the Infinity Display on Samsung’s Galaxy S8 and the larger Galaxy Note 8; our very own tame video chap, Tom Honeyands even makes a brief appearance.
As the market leader in OLED display production with a long-standing reputation for producing excellent displays for both smartphones and TVs, Samsung is in a good position to make such a boastful video ad.
While Samsung’s advert doesn’t explicitly mention the Pixel 2 XL, it isn’t hard to make the connection between the adverts release and the reported issues blighting the display on Google’s flagship.
One could argue that it’s a little close to the bone, when Google has been prompted to look into the issues of colour, viewing angles and screen burn with Pixel 2 XL handset, which has yet to be released.
After all, screen problems aside, the Pixel 2 XL is an excellent smartphone offering a pure Android Oreo experience, bolstered by machine learning smarts, which Samsung has yet to come close to with its Bixby virtual assistant.
Related: Best Android phones
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
