Samsung won’t be reviving its OLED TV lineup.
The firm told reporters during a roundtable in Seoul on Friday (February 23) that it decided against releasing a new range of OLED TVs, so it can dedicate more resources to developing a refreshed range of high-end MicroLED and QLED TVs.
But that isn’t strictly true. Samsung’s market share in the TV market fell from 57 percent in 2015 to a mere 20 percent in 2016, as it OLED TVs failed to compete with LG’s – which saw its share rocket from 17.5 to 43 percent in the same period.
That’s why Samsung introduced its trademark QLED TV range, a competitor to OLED that doesn’t suffer from the same burn-in issues, back in 2017 – and it hasn’t produced a single OLED TV since, with QLED being favoured by many reviewers.
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Experts expect Samsung to retire QLED from its high-end range of TVs at some point in the future, however, in favour of MicroLED, an alternative that’s a lot thinner than its QLED counterpart, making it more desirable to top-tier customers.
For now, though, we have confirmation that the firm is working on a new series of MicroLED and QLED TVs, and it’s retired OLED But who knows? Maybe it will make a swift U-turn in 2021 or 2022, as recent reports have speculated.
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