Samsung won’t be reviving its OLED TV lineup.
The firm told reporters during a roundtable in Seoul on Friday (February 23) that it decided against releasing a new range of OLED TVs, so it can dedicate more resources to developing a refreshed range of high-end MicroLED and QLED TVs.
But that isn’t strictly true. Samsung’s market share in the TV market fell from 57 percent in 2015 to a mere 20 percent in 2016, as it OLED TVs failed to compete with LG’s – which saw its share rocket from 17.5 to 43 percent in the same period.
That’s why Samsung introduced its trademark QLED TV range, a competitor to OLED that doesn’t suffer from the same burn-in issues, back in 2017 – and it hasn’t produced a single OLED TV since, with QLED being favoured by many reviewers.
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Experts expect Samsung to retire QLED from its high-end range of TVs at some point in the future, however, in favour of MicroLED, an alternative that’s a lot thinner than its QLED counterpart, making it more desirable to top-tier customers.
For now, though, we have confirmation that the firm is working on a new series of MicroLED and QLED TVs, and it’s retired OLED But who knows? Maybe it will make a swift U-turn in 2021 or 2022, as recent reports have speculated.
Do you think QLED is better than OLED? Let us know on Facebook or Twitter @TrustedReviews.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.