Samsung has vowed to extend its use of premium materials and high resolution displays across its smartphone range.
The company has taken drastic steps in recent months to halt a slide in the smartphone market it once dominated through a great emphasis on design.
Samsung today announced that it would be pushing forward with this approach at its annual shareholder meeting in Seoul.
“Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,” said co-CEO Shin Jong Kyun.
As Bloomberg reports, this will include more slim-design smartphones that favour metal over plastic, and the incorporation of high definition displays across the range.
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This would seem to suggest that Samsung is placing less emphasis on the lower end of the smartphone market, where such premium design elements are not so simple to integrate.
While Samsung continues to contest with Apple at the top end of the market, it’s arguably at the low and mid-range of the smartphone market that it faces the biggest threat, with a host of emerging Chinese manufacturers making competitive phones at knock-down prices.