Sainsbury’s has announced it will cease the sale of boxed games and consoles via its website, and will only offer them in store.
The UK supermarket will stop selling physical entertainment products online in favour of an on-demand digital model.
Sale of physical products via the Sainsbury’s Entertainment website will be non-existent from March 2014.
Along with videogames and consoles, Sainsbury’s Entertainment’s new digital model will apply to books, DVDs, CDs, and Blu-rays.
Sainsbury’s will continue to fulfil all existing pre-orders due to launch before March 15 2014, but will only take new orders until the end of February.
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