Ruggie is an alarm clock rug that only stops when you stand on it

It’s January. Understandably, it’s not the easiest time of year to get out of bed. But here’s a new type of alarm clock that might be able to help.

It’s called Ruggie, and it’s basically a rug with an alarm built in. The only way to silence the alarm is to get up and plant your feet on it for three seconds. By which time, you’re out of bed, so may as well start your day.

It’s claimed that this lack of a snooze function will help us feel more optimistic, be more productive and to get more out of life. There’s certainly something to be said for not hitting snooze five times in a row and then having to rush to get to work on time.

Ruggie gives you a little boost too. It can play customisable sounds straight after the alarm has ended, like motivational messages. Just hook it up to a laptop via USB, and drag and drop whichever sounds you want.

You can also choose from a range of alarm sounds, so it doesn’t have to be an annoying beep.

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It’s made of high-density memory foam, so should be suitably soft on your feet. In the corner is an LED screen showing the time.

Want one? Pledge $110 (£69) plus $20 (£14) for intentional shipping, and it can be yours. It’s passed its funding goal and will ship in September.

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