Rovio Stars program to use the might of Angry Birds to push third-party games

Angry Birds developer Rovio has announced a new publishing venture, which it claims will give promising mobile games a helping hand on the road to greatness.

The new Rovio Stars initiative will see the Finnish company bring games from third-party developers into the fold, adding polish to the titles, while using its marketing expertise and name value to give them more exposure when they hit the app stores.

The company plans to hand pick all of the games that make it into the Rovio stable, promising “the best new games from talented and innovative developers.”

The first title to make the cut is A Viking Voyage by Nitrome Ltd (see trailer below), which “follows the adventures of a lone Viking, combining a unique ice sliding mechanic with an offbeat humour,” according to Rovio.

Next up will be Tiny Thief from developer 5 Ants. It’s a “beautiful medieval adventure featuring stealth-based puzzles.”

In a post on its official blog Rovio said it had been inspired by all of the great games it comes across while promoting and developing its own titles and wants to help them reach their potential.

“In the course of our work, we run into so many fantastic upcoming titles – games with memorable characters and entertaining gameplay that are also just really fun to play!” said Kalle Kaivola, Director of Development at Rovio.

“These are the sorts of titles we’re interested in. We want to help the developers to give these games that last coat of polish, publish the games and find their audience. We’re focusing on a small, select number of games, and each Rovio Stars launch will be an event of its own.”

Developers who’re interested in becoming affiliated with Rovio Stars can make submissions to the company as of now and we can imagine there’ll be a good few of those.

Rovio’s decision may also be motivated by some of its non-Angry Birds games, such as Amazing Alex and Bad Piggies, which haven’t exactly reached the same level of success as their illustrious forefather. However, then again, what games have?


Via The Verge

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