Ridata Challenges OCZ SSD Prices With New Line

The dam has clearly broken for solid state RRPs.

When OCZ stunned us by slashing the cost of its latest SSD drives by more than 50 per cent we prayed/begged/prepared animal sacrifices in the hope it would soon spread to other manufacturers. Well, Flossy’s death was clearly worth it…*

Ridata (part of the Ritek group which owns Traxdata) is the welcome second company into the breach after it announced its ‘Ultra-S Plus’ series of 32GB, 64GB and 128GB SSDs will retail for just $169.90 (£84), $294.90 (£147) and $537.90 (£268) respectively. Oh yes.

These models are no cheap knock-offs either offering sizzling performance of 128MB per second read and 80MB per second write, well in excess of any standard HDD. A mean time between failure (MTBF) rate of 4,000,000 hours and a write endurance cycle of up to 1,000,000 should also have owners sleeping easy.

“We are pleased to offer laptop and other mobile computing device users an affordable SSD alternative to Hard Disk Drives (HDD), “Harvey Liu, Ridata’s Advanced Media President. “SSD drives offer a host of benefits over traditional hard disk drives especially for notebooks. Cool and silent running, low battery usage, fast data access, dependable performance and resistance to temperature, shock, vibration and humidity make SSD ideal for the mobile computing environment.”

Preaching to the converted Harvey.

Launching in the US in late July, a UK release is expected soon after and also watch out for them via your favourite importers any minute. Start saying your goodbyes to your laptop hard drives boys and girls…

”*” You’ll get over it Hugo


Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor