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Report: Samsung to launch S7 in January

Samsung will launch its flagship Galaxy S7 a month earlier than planned to compete with Apple’s iPhone 6S and 6S Plus, according to a new report.

The revelation comes courtesy of South Korea’s Electronic Times, which claims that the S7 will be launched in January.

It also details how Samsung is planning to release both a ‘premium’ and ‘sub-premium’ version of the phone and states that designs for both were finalised by the end of September.

The report attributes the information to “many people that are in parts industries”.

If true, the revised date marks a change in Samsung’s typical launch schedule.

The company usually announces its new Galaxy S devices around the time of MWC, which takes place at the end of February next year.

Both the Galaxy S6 and S6 edge were launched on March 1, meaning that the S7 could arrive at least one month earlier than planned.

Related: 13 best smartphones 2015

The company looks to be making a tactical move to compete with others in the high-end phone market, particularly Apple’s latest iPhone releases.

By restructuring its “Premium-Mid-Range-Low-End” pricing categories to include a “sub-premium” tier, they will be looking to undercut sales of Apple’s latest devices and reinforce their standing as a high-end smartphone maker.

The report states that Samsung could also be using its own Exynos brand chip sets in the premium devices to help promote their smartphone chip-making branch.

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