Last week Microsoft announced sales of Surface devices were up 29% but even that may not have been be enough to defeat Apple’s iPad Pro.
New figures from IDC (via AppleInsider) claim the iPad Pro outsold the entire Microsoft Surface range during the launch quarter.
According to the research the iPad Pro shifted ‘just over two million’ units while Microsoft mustered 1.6m Surface devices during the same period.
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The figures relate to so-called detachable devices which are designed to be used primarily with keyboard accessories, rather than tablets like the iPad Air.
“This quarter was unique as we had new detachables in the market from all three of the major platform players,” IDC analyst Jitesh Ubrani said.
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Ubrani said the launch of so called ‘detachables’ have created some great opportunities for Apple and Microsoft, while Google has a lot of work to do to get its Pixel C range over with the masses.
He added: “Google’s recent foray into this space has been rather lacklustre as the Android platform will require a lot more refinement to achieve any measurable success.”
As we’ve learned from the wild estimates of Apple Watch sales, figures from researchers can be taken relatively lightly.
However, this is the first indication of how the iPad Pro may have sold. During its earnings report last week Apple said it had sold 16.1 million iPads in total during the three months leading up to Christmas.
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The firm stopped short of breaking those figures down into specific models.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
