Despite being the leading provider of smartphone chipsets, Qualcomm has suggested that buying a phone based on its CPU is like buying a car just for its tyres.
Stating that users should no longer base their handset purchases on the benchmarked performances of a device’s processor, Qualcomm has claimed that the smartphone scene is now more dependent on the greater capabilities of a phone.
Revealing he has spoken with specialist reviewers on the subject, McDonough stated: “Benchmarks now give very narrow slices of the view of the phone.”
Although CPU clock speeds and cores are often used as bait for consumers, the Qualcomm head has suggested that the “linear progression of resolutions and clock speeds and cores” needs to stop. He stated: “We won’t announce a 200 core phone – that’s kind of silly.”
Looking to the future he said: “We are now saying ‘what can this phone do?’ and ‘I’m going to use it the way I want to use it.
“Getting caught in the specs is kind of like thinking of things the way we did in the PC space. Now though we are much more interested in what we can do with it – can I shoot 4K video, do I have LTE advanced for the fastest connectivity, can I take the world’s highest resolution pictures so if I want to zoom in I don’t have degradation in picture quality – those are the things that people want to do with their device.”
While the Qualcomm VP has suggesting purchasing a smartphone based on its CPU is pointless, this does not mean that users should not be aware of a handset’s chipset and the benefits each offers.
“If you were to break snapdragon down, the CPU is just about 15 per cent,” McDonough explained. “If you were to count all of the other things in that 85 percent, there are around 30 to 40 engines that are all doing very specific things.”
He added: “In November we announced Snapdragon 805, the next-generation of 800. Our shorthand for that is that it is the Ultra HD mobile processor and it runs Ultra HD. It will shoot it with video, it will play it back, it will play it back with surround sound and it will run an Ultra HD UI.”
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