Forget Smart TVs and catch-up services, digital radios are where it’s at and Pure has a new line of design-led offerings in the form of the Pure Pop family.
Comprising of a trio of products, the Pure Pop radios come in varying sizes for different consumer tastes and needs. Kicking off with the compact Pure Pop Mini, the range also includes the Pop Midi and, yep, you guessed it, the Pop Maxi.
Taking their name from the large, round power button which ‘pops’ from the device’s top when pressed, the Pop family are all built around the same design principle. This button then doubles as a volume dial when in use.
While the Pop Midi features the same footprint as the Mini, albeit with a taller form, the Maxi is twice the size of the Midi and, unlike its siblings, benefits form stereo audio and Bluetooth connectivity as standard.
“Since inception, digital radio design has remained largely unchanged, despite the evolution of consumer listening habits,” Nick Hucker, Pure’s Senior Director of Sales and Marketing stated.
He added: “Many entry level digital radios lack individuality and quality audio, despite the advances in technology and high-quality sound engineering. This is why we wanted to introduce Pop, a product focused on how consumers interact with their digital radio, based on functionality, ease of use, while maintaining a stylish design and first class audio that Pure customers are accustomed to.”
The Pure Pop Midi will go on sale next month, with the rest of the family to launch later in the year. Prices will kick off at £59.99 and run up to £99.99.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.