Pure Music Streaming Service Launched

Pure has launched

a streaming music service which will be available on PCs, mobiles and the

company’s own internet connected radios.

The service will

be available this December on a subscription basis powered by the 7Digital

streaming engine for just £4.99-a-month in the UK. The service will be a direct

competition to services like Spotify and Deezer.

Pure Music will

have a catalogue of 15 million tracks and Pure claimed at the launch today that

its catalogue will have a “depth and breath” unlike any other service.

Users will be

able to browse the catalogue using the online Lounge portal and won’t need to

download specific software to their computers as required with Spotify. It will allow users to stream

and listen to an unlimited amount of tracks each month on as many devices as

they want.

Pure Music Launch

Pure said they

are not specifically targeting customers who already have accounts with other

services but are looking to target the “other 80 per cent.”

It said that it

wanted to keep the radio at the heart of the Pure Music service and in order to

do so, the streaming service will be avaialble on all eight of its connected

devices – like the Sensia, Contour and the ONE Flow

Pure Music Launch

Looking at the

online Lounge interface, it is hard not to draw comparisons with iTunes,

especially considering the grey and blue livery used.

For their

£4.99-a-month, customers will be able to stream music to their laptop, connected

radio or mobile phone. An iPhone app is already available and an Android app

will be available “soon” with an iPad-specific app arriving in the new year.

While at home,

you will be able to stream music from one account to different devices at the

same time, as long as you are using the same IP address.

Pure Music Launch

Pure said that

three of the four major labels are currently on board and by the time the service

launches to the public in December, it expects all four to be on board.

Let us know in

the comments if you think Pure Music is a viable alternate to Spotify or if it’s

just for those who already own a Pure connected radio.