Pure Makes Install Free, Time Shifting In-Car DAB

Shows first gen products can also be imaginative and well thought out.

Pure loves DAB like Intel loves chipsets, Sony loves proprietary technology and Microsoft attracts lawsuits but this is still something of a surprise…

Branching out into previously uncharted territories is the ‘Highway’ – an installation free in-car DAB radio. A proclaimed – and, as far as I know, completely justified – World’s First, the unit takes the Sat Nav approach using a sucker to stick to the car windscreen and charging through the cigarette lighter socket.

Much like the once-controversial iTrip, the Highway then broadcasts through the car stereo using a blank FM frequency. If reception becomes disrupted by a local radio station, a ‘quickSCAN’ button cleverly skips the Highway to the next free FM slot.

Furthermore, despite its simplicity, the Highway also incorporates Pure’s ‘ReVu’ technology which enables time shifting so listeners can pause and rewind live DAB radio. In addition, a microphone slot allows the Highway to output audio from an MP3 player or double up as a portable DAB radio with a six hour battery life using two AA batteries.

At just £69.99, the Highway is perhaps the most convincing portable DAB solution to date and with a release planned in time for Santa Season this is one small bulge many will want to see inside their Christmas stocking…


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