With PS4 pre-orders having already sold out, Sony has confirmed that it is manufacturing enough PS4 launch stock to fulfil all day one demand.
Looking to ensure that no wannabe PS4 owners are left disappointed, Sony has revealed that its PS4 launch stock will not be restricted only to the first in line, with the Japanese gaming giant suggesting that it hopes to meet all demand in the run up to Christmas.
“We want to make sure consumers have an opportunity to buy a PS4 on November 15 [in the US] and through the holidays, so
Suggesting that the PlayStation brand is “at an all-time high right now,” Tretton added that Sony could “pre-sell every PS4 we can make” but insisted the company wants to ensure hardcore gamers, casual gamers and parents alike can all snap one up from store shelves as and when they wish after launch.
“We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal,” he said. “We’re going to work very hard to make sure that every consumer that wants one gets one.”
With PS4 pre-order figures having already eclipsed the one million unit milestone, Sony last month announced that the PS4 release date will be held on November 29 in the UK, two weeks after it hits the US.
With the Xbox One release date set for November 15, the PS4 price has been confirmed at £349, £80 cheaper than its leading, Microsoft branded rival.
Read More: PS4 vs Xbox One
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
