Polaroid will be producing the first Instagram camera, merging the digital Instragram world with the analog of Polaroid in the Polaroid Instragram Socialmatic camera.
The Instagram camera will become a reality, as Polaroid signs an agreement with its marketing company C&A to give the camera’s creators Socialmatic the rights to make and market products using the Polaroid name.
“We are so proud to work together with C&A and Polaroid, giants of digital photography,” said Antonio de Rosa, CEO of Socialmatic. “It’s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography.”
“This mix of hardware and software, together with our brand new photo social network will fill the gap between virtuality and reality.”
Polaroid Instagram Socialmatic Features
Originally launched as an online concept from ADR Studio in May last year, the Polaroid Instagram Socialmatic be based on this idea and taken forward under the Polaroid brand.
Currently only in the early stages of development, Socialmatic and C&A are working together to ensure that the Polaroid Instagram Socialmatic camera can reach consumers by the first quarter of 2014.
Last year it was revealed that the Socialmatic camera would run Android and launch with four different versions available. The camera could also offer either 16GB or 32GB of internal storage along with Wi-Fi or Wi-Fi and 3G connectivity options.
The Polaroid Instagram Socialmatic camera will potentially be a point and shoot camera with support for the photo filtering and social media sharing functions of Instagram. It should also let users upload photos to the Socialmatic network.
Utilising the brand name of Polaroid, the Instagram camera will allow users to print out their Instagram creations directly from the camera itself.
Will you be getting your own Polaroid Instagram Socialmatic camera? Do you think merging a social network and a smart device is ever a good idea? Give us your thoughts via the TrustedReviews Facebook and Twitter feeds or the comment boxes below.