Pokémon Go is making Nintendo bags of cash, but not how you think
Remember last month when Nintendo’s stocks soared amid the Pokémon Go release craze, before promptly falling when Ninty admitted it didn’t have much to do with it and hence didn’t stand to gain much from it?
Well today, the Japanese giant has revealed Pokémon Go really is bringing home the bacon, but through increased sales of 3DS hardware and software.
Nintendo cited the NPD research group’s sales figures for July, which saw the 3DS topped the pile for hardware sales once again (via VentureBeat).
Pokemon Omega Ruby and Alpha Sapphire, released in 2014, are back in the top 10 of the all-platforms chart for the month.
Related: Pokémon Go: How to hunt down the rarest Pokémon
Nintendo says it’s all down to the renewed enthusiasm for the Pokémon brand and the new players attached by the mobile phenomenon.
The firm said “widespread positive public reception for the Pokémon Go mobile app, which has renewed interest in core Pokémon games on Nintendo systems.”
Should there craze hold out through the year, Nintendo can look forward to a further boost as Pokémon Sun and Moon will launch on the 3DS in November.
Forget the Xbox One S and the PS4 Neo… could the 5-year-old Nintendo 3DS be the must-have console once again this holiday season?