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Pokémon Go finally gains a purpose as Earth Day tie-in announced

Pokémon Go developer Niantic has announced it will reward players for picking up rubbish on Earth Day.

The more people who participate in the cleanups around the world on April 22, the greater the rewards for Pokémon trainers.

Niantic is partnering with local non-governmental organisations planning clean-up events and is encouraging players to go along and help out.

Related: Pokémon Go Hacks

The company wrote (via The Verge): “All trainers will receive access to a special avatar item to celebrate Earth Day and those who work together to participate in the cleanups around the world will unlock unique in-game rewards for the entire world. If 1,500 trainers attend the events around the world, 2x catch stardust for ground, water, and grass-type pokémon will be unlocked for 48 hours.

“If more than 3,000 trainers participate in the clean up events, 3x catch stardust for ground, water, and grass-type pokémon for 48 hours will be unlocked for trainers around the world.”

Four in Britain…

You’ll be able to join in at one of 37 events in 12 countries. In the UK, there are events in Great Yarmouth, Southend-on-Sea, Peacehaven, and Worthing.

Niantic CEO John Hanke said: “Earth Day is an incredible movement and opportunity to team up with friends and neighbours to focus on making the world and our own communities healthy and sustainable.”

Niantic will be hoping this is more effective than last summer’s Pokémon Go Fest, which was blighted by crashes and connectivity problems.

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