Hops on DRM-free Download Bandwagon

Joins Amazon and 7Digital in taking the fight to iTunes.

Time was everyone wanted to make their own MP3 player, now everyone wants their own DRM-free music download store…

Expanding that ever-growing number today is which joins the likes of 7digital and Amazon. It has secured a deal with original innovator EMI to distribute its entire catalogue in conjunction with distributors Vital and Pinnacle.

DRM-free MP3 will be its format of choice guaranteeing compatibility with virtually every digital music playback device on the market and in true iTunes-rival style it will be undercutting Apple’s monolithic creation by offering tracks from just 65p (a 14p saving on average). Albums will be cheaper too, priced from a mere £4.95 while Top 100 albums will be made specifically £1 cheaper than anything iTunes manages.

Of course having just one of the so-called ‘Big Four’ record labels on its side does put at a disadvantage, particularly in comparison with Amazon which has now landed all four. That said, Play is in talks with the remaining trio and states that it is optimistic there will be positive developments over the next six months.

It’s getting mighty crowded in there…

Link: Music Download Store

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