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Philips TV 2020: Every new 4K OLED and LCD Ambilight model explained

Philips TV 2020: If you’re looking for a TV with Ambilight, then the only brand that does is Philips and there are plenty to choose from. 

Here are the details of TVs Philips for 2020, from their premium OLEDs to more affordable LED TVs. We’ve listed all the models and screen sizes that have been announced so far, as well as any new features coming to Philips TVs this year. We’ve also taken the time to list Philips’ soundbars for the coming year too, for anyone who wants both sound and vision.


Philips TV 2020 highlights

Philips envisions that 2020 will be the year of Ambilight. 60% of their TV sales are Ambilight sets and they’re hungry to build upon that number.

Philip claims that those who have Ambilight sets love it, and eight out of ten people stay loyal to Ambilight TVs once they’ve had a taste. To emphasise this further, Philips intends to promote a trial offer that any customer can keep an Ambilight TV for 30 days, and if you’re not happy with it, it can be sent back. Philips were rather quiet on how they plan to do this, or which countries it will come to, but it’s a sign of their growing confidence.

Philips’ celebrated P5 picture engine is back. The 4th gen P5 addresses the five pillars Philips believes are paramount to picture quality – source perfection, sharpness, colour, contrast and motion. The P5 engine will feature across the range, but only the top-range OLED TVs will  get the P5 with built-in AI. The rest of the range has to make do with the ‘dumb’ P5 engine.

Philips’ integration of AI is to improve the balance between the aforementioned pillars by using machine learning. By analysing Philips’ database that holds millions of images, the aim is to reproduction of a more natural and realistic looking image.

The red carpet is being rolled out for sound quality too. The collaboration between Philips and Bowers & Wilkins continues, with more TVs the recipient of B&W’s audio expertise. The upcoming 9435 and 9235 LED TVs will be getting a similar speaker enclosure to the one seen on last year’s OLED+934.

Beneath the 9435, 9235 and 9005 is the Performance series. The Performance series aims to strike a balance between performance and value, and as such they’ll carry a breadth of the features – including Dolby Vision, HDR10+ and voice control – as well as be available in more sizes, making this series more accommodating to living rooms.

Philips obsession with pillars continues with another four that underpin the philosophy of their products.

The first is European design, which is about aesthetic of Philips’ products and the collaboration of European brands to produce a look that reflects the heritage of Europe. Sorry about Brexit and all that.

The second is that products should be easy to use and connect, causing minimal, if any, frustration. The third is the experience of using Philips’ products should be enjoyable, and the experience should be unique to what Philips do. The last pillar is that products should last, with Philips claiming their products are built on quality, whether that’s components, materials, picture or design.

So that’s what you can expect from Philips in 2020, but which models have been announced so far?


Philips TV 2020 — 4K HDR OLED

OLED 865

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Currently at the top of the OLED tree for 2020 is the OLED865. It has 4th Gen P5 chip with AI for better overall picture, upscaling and HDR performance. The Perfect Natural Reality (PNR) can also upscale SDR to HDR and the OLED865, like the rest of the OLED range, is classified as meeting the Ultra HD Premium definitions.

The set can play HDR10, HDR10+, HLG and Dolby Vision content. Audio is Dolby Atmos from a down-firing 2.1 speaker system rated at 50W of power. Both the 55-and 65-inch stands support swivel motion. Android and Google Assistant are supported.

OLED 855/805

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The OLED855 and OLED805 replace 2019’s OLED804/854 and feature the 4th Gen P5 chip with AI.

HDR support is total with HDR10, HDR10+, broadcast HLG and Dolby Vision. The 4th Gen P5 AI processor can adjust HDR10 & HDR10+ sources for a better image, as well as the Dolby Vision Bright mode.

In the sound department they both support Dolby Atmos and the Dolby Virtualizer mode, along with Dolby bass and dialogue enhancement.

The smart interface Android 9 and Google Assistant, and both sets ‘Work with Alexa’. They’re due to go on sale in May.

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Exactly the same features as the OLED855, the major difference between the two models is the design. The OLED855 opts for a central pedestal; the OLED805 features feet, or as Philips describes them “dark chrome sticks”.

Philips TV 2020 — 4K HDR LED

9435 LED UHD with Sound by Bowers & Wilkins

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The 9435 continues Philips collaboration with B&W, bringing the speaker enclosure seen on the 2019 OLED+934 to a more affordable set.

The speaker is in a 2.1.2 configuration and supports Dolby Atmos. Brightness is around 500 nits, with support for HDR10, HLG, HDR10+ and Dolby Vision. There’s no room for the HDMI 2.1 spec on any of the announced 2020 sets.

9235 LED UHD with sound by Bowers & Wilkins

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The 9235 is the smaller version of the 9435 at 43-inches. It features a 40W B&W designed speaker enclosure, P5 processor and support for the main HDR formats. There’s no option to wall-mount the TV.

9005 LED UHD

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The 9005 is available in three sizes ranging from 50- to 70-inches. The speaker is a 20W down-firing effort and continues Philips’ belief in supporting all the HDR formats. It can play DTS Play-Fi and Atmos soundtracks, comes with the main video streaming apps (such as Disney Plus) and Google Assistant voice control.

Performance Series 8505

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The 8505 marries price and performance with the convenience of more sizes to choose from. It has similar specs to the more expensive LEDs listed so it has support for the major streaming apps, Android TV OS, Google Assistant, full HDR support and the P5 picture processor.

Sizes 43- to 58-inches feature a swivel stand, while the bigger sizes have a non-swivel stand.

7805 LED UHD

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Philips hasn’t announced any TVs lower than the 7805, so we assume this is the entry-level set for 2020. The 7805 range is also known as 7804 and 7835,

Features fall off at this point but it is available in more sizes, with the 7804 covering 43- to 65-inches and the 7835 70- to 75-inches. The number of HDMI ports stands at 3, the smart interface is the Saphi OS. It does not support Disney+ but does feature the likes of YouTube, Netflix, Rakuten TV and Prime Video. There’s no built-in voice assistance either.

Philips TV 2020 — soundbars

To complement its 2020 TV range, Philips is also launching a new range of soundbars and subwoofer combos. All come with a wireless subwoofer, wall-mounting support and use Philips’ EasyLink HDMI-CEC protocol that shares functionality between the TV and soundbar.

At the top is the 3.1 channel PB603 Dolby Atmos soundbar with a total power output of 320W (200W bar + 120W sub). Connections include HDMI ARC, 3.5mm jack, optical, USB and Bluetooth.

Underneath is the 2.1 channel PB405 smart soundbar. It works with Google Assistant and AirPlay 2 for sending content from supported devices. Total power output is 120W (60W + 60W) and connections mostly mirror the PB603 with a microphone-in supported but USB dropped.

Next is the PB6305 2.1 channel Dolby digital soundbar. Power is rated at 140W (80W + 60W). No smart features here and there’s no EasyLink or microphone-in.

Last is the PB6405 2.1 channel Dolby digital soundbar. Power is again 140W (80W + 60W), there are no smart features and connections mirror the PB6305. The difference is that it comes in a white/grey colour variant.


That’s it for the Philips TV 2020 range. Below is Philips 2019 TV range, a number of which are still on sale at reduced prices

Philips TV 2019 – 4K HDR OLED

OLED+984

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The panel is similar to the OLED+903 and carries the 3rd generation P5 Picture processing chip for improved picture quality. With the P5, Philips says you can expect better performance from HDR10, HDR10+ and Dolby Vision.

The sound system is separate from the main screen, adopting a soundbar-like enclosure with a tweeter-on-top for much more improved high-frequency performance. And if you want to add more bass, there’s a sub out connection.

OLED+934

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The OLED+934 has the same screen and performance as the OLED+984, but took a different approach to sound.

The TV features upward-firing Atmos speakers in the speaker enclosure, the first Philips TV to have this.

Ambilight is three-sided and the rest of the features are the same as the flagship OLED, with built-in Google Assistant, Android Pie OS and Amazon Alexa compatibility.

Philips TVs 2019

OLED804/OLED854

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The OLED804 and OLED854 boast the 3rd-gen, two-chip version of the P5 picture processor that’s capable of producing a 20% picture improvement for Philips’ 1000-nit capable panels.

The sound system is an integrated 2.1 effort with 50W of power. Otherwise, all versions of HDR are included, Android 9 OS support and Alexa integration.

Both the OLED804 and OLED854 sport a chrome frame but different stands. The OLED804 opts for metal feet, while the OLED854 has a swivel T-bar stand.

OLED754

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The OLED754 is Philips’ cheapest OLED. The features on this set are not the same as on the more premium OLEDs. It has the second gen version of Philips’ P5 picture processing chip, not the third gen. It also trades Android 9 OS for the Saphi smart interface and swaps Google Assistant for Alexa.

Nonetheless, you get support for all the main HDR formats with Dolby Atmos compatibility, as well as passage to on-demand, catch-up apps and Freeview Play.

Philips TV 2019 – 4K HDR LED

Philips TVs 2019

PUS9100

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Designed in collaboration with Scandinavian firm Georg Jensen, the 9104 features a slim bezel and highly polished blade feet that give the set a minimalist aesthetic.

HDR10+ and HLG are supported, but not Dolby Vision. Instead there’s HDR Premium, which appears to be Philips’ interpretation dynamic HDR.

The P5 processor is not the same as in the top range OLEDs. The panel is an IPS Nano Colour and incorporates Philip’s Micro Dimming Pro technology, which adjusts brightness to take into account a room’s ambient light. It has a 25W 2.1 sound system, Android TV OS with Google Assistant and Alexa control is possible.

Philips TVs 2019

PUS8804

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The 8804 Series is part of Philips’ ultra-slim 4K range. At the bottom is a 2.1 integrated sound system powered by Bowers & Wilkins with its two front-firing speakers wrapped in Kvadrat speaker cloth.

All forms of HDR are supported, as is Dolby Atmos. The panel uses Philips’ Micro Dimming Pro technology for better contrast, while the OS is Android TV Pie with Google Assistant. It also “Works with Alexa”.

Philips TVs 2019

PUS7504

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Features aren’t far off the 8804. It has three-sided Ambilight, the P5 processor, Micro Dimming Pro , as well as Dolby Vision, HDR10+ and HLG. For sound tick off Dolby Atmos powered by an integrated 25W 2.1 audio system.

The central silver metal mono-foot stand is detachable and the sound system draped in Kvadrat speaker cloth. The OS is Android Pie and voice control options are a choice between Google and Alexa.

Philips TVs 2019

PUS7304 “The One”

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The other side of Philips’ 2019 mid-range 7-Series. Philips dubbed this TV as “The One”, with premium features at an affordable price.

It contains has the P5 Perfect Picture Processing, Dolby Vision and Atmos, Micro Dimming Pro, HLG and HDR10+; a 20W Philips sound system with DTS HD, Android TV OS with Google Assistant built-in, and “Works with Alexa”.

PUS6814

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DLED backlighting is in force here, alongside Dolby Vision, HLG and HDR10+. There’s no P5 processor here; instead, the 6814 uses the Pixel Precise Ultra HD engine.

There’s Dolby Atmos and a 20W sound system. Philips’ Saphi Smart TV interface takes over from Android, which means no Google Assistant, but there is Alexa support. The 6814 features a silver, swivel-capable T-bar stand on the 43, 50 and 55in versions.

Philips TVs 2019

PUS6704/PUS6754

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Philips TVs 2019

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The entry-level Philips 2019 TV has three-sided Ambilight and the Saphi Smart TV system.

The 6704 has a slim black bezel with gloss styling on the front, matte sides and blade feet at the bottom. The 6754 has a silver bezel and comes with matching silver blade feet.

Philips TV 2019 – HD TV

Philips TVs 2019

PHS4304 HD-Ready

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There was no mention of a HD TV but there was a HD set in their 2019 lineup. The Philips 4304 is HD-Ready, which means it comes with a resolution of 1366 x 768 and twin HDMI ports.

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