It "projects light independently from all four sides of the screen, providing a continuous surround lighting effect". It also transports small children to demon dimensions.
When I was but a wee nipper I remember being rather afraid of the ghosts in Poltergeist. Many years on however I feel I have been quick to judge. Far from abducting a helpless little girl through a glowing television set, I now realise these misunderstood ghouls were simply trying to show the world the immersive qualities of ‘Ambilight Full Surround’ technology. Consequently, it has taken we corporeal beings nearly 25 years to embrace the benefits.
Philips is the company finally show us the light (so to speak) via its new 42PF9831D HD Ready LCD TV. The model’s main selling point is the aforementioned and otherworldly-inspired ‘Ambilight Full Surround’ technology which projects ambient light independently from all four sides of the screen. The notion is that is creates a continuous lighting effect, with the ambient output automatically matching the dominant colours on screen to extend the viewing field. Philips’ also points a finger to scientific research which claims it can reduce eye strain.
Much like the afterlife itself this Ambient Full Surround technology will probably divide consumers into believers and cynics but the rest of the spec is less disputable. The 42PF9831D features a WXGA (1366 x 768) screen with stunning 4500:1 contrast and 550 cd/m2 brightness, an integrated digital tuner for DVB-T reception. Connectivity is superb with 2x HDMI, 2x Scart and a component input while an Ethernet port means DivX, Jpeg, MP3, Mpeg4, Mpeg2 and Xvid media formats can be streamed directly from a PC. WiFi, a USB port and 7-in-1 memory card reader complete the extensive line up.
After checking my Ouija board, the spirits tell me the Philips 42PF9831D is available to entrance small children immediately and comes with an RRP of £3,500. You can bet Tobe Hooper already has one.