It seems digital camera makers are obsessed with annoucements in threes.
Continuing the rash of new digital camera announcements in the last week is Pentax with three smart models.
Grabbing my attention most is the Optio T10 (above), a six megapixel slim line (19.5mm thick) camera with large 3in 230,000 pixel touchscreen LCD. This technology allows for customising and editing images on the go and means the design can do away with multiple buttons and dials. The result is a distinctly minimalist look as it only has to accommodate the optical lens and display.
12 shooting modes cover up a slightly stingy 12MB of internal memory, but otherwise all the other boxes are ticked. Notably, Optical zoom: 3x and the almost universal VGA video mode at 30fps.
Debuting alongside it we also have the M10 (above left), another six megapixeler this time targeting newbies. Almost nothing I can say here that doesn’t fit the stereotype: 2.5in screen, 3x optical zoom and VGA 30fps video, though it does run ofnAA batteries which always simplifies things for simplified users.
Rounding off our trio is the latest update to the rugged Optio W line, yes – you guessed it – the W10 (above right). Like its predecessors it also has a dust and waterproof body but ups the resolution to an also familiar six megapixels. A 2.5in LCD is still squeezed into the slender body and (fill in the blanks) its optical zoom is… and video resolution is… at …fps. Intrepid explorers everywhere should find their heads turned.
All three will be publicly available from March with the T10 costing a very reasonable $349.95 and the M10 and W10 similarly generous at $229.95 and $300 respectively.