If you thought the music streaming market was getting a bit crowded, just wait until online radio pioneer Pandora joins the fray.
The firm is expected to launch its dedicated on-demand subscription streaming service next month.
Until now Pandora has offered personalised radio services based on the user’s choice of artist or genre, but an on-demand offering is nearing according to the Wall Street Journal.
Like Apple Music and Spotify, the tariff is expected to be $10 a month, while the ad-free $5 a month personalized radio tier will remain and will be boosted with increased skips and the ability to save playlists offline.
Related: How Apple Music can win the streaming war
Currently it’s only available in the US, Australia and New Zealand, but has racked up 80m users across its paid and ad-supported tiers.
Do you think Pandora can put a dent into Spotify’s market share? Can it be a rival to the rapidly rising Apple Music platform?
Share your thoughts in the comments section below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
