If you thought the music streaming market was getting a bit crowded, just wait until online radio pioneer Pandora joins the fray.
The firm is expected to launch its dedicated on-demand subscription streaming service next month.
Until now Pandora has offered personalised radio services based on the user’s choice of artist or genre, but an on-demand offering is nearing according to the Wall Street Journal.
Like Apple Music and Spotify, the tariff is expected to be $10 a month, while the ad-free $5 a month personalized radio tier will remain and will be boosted with increased skips and the ability to save playlists offline.
Related: How Apple Music can win the streaming war
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Currently it’s only available in the US, Australia and New Zealand, but has racked up 80m users across its paid and ad-supported tiers.
Do you think Pandora can put a dent into Spotify’s market share? Can it be a rival to the rapidly rising Apple Music platform?
Share your thoughts in the comments section below.