Panasonic has thrown its hat into the UHD Premium ring with a new TV and 4K Blu-Ray player.
The company unveiled its DX900 UHD Premium LED LCD TV, at CES 2016, alongside the DMP-UB900 4K Blu-ray player.
Ultra HD Premium is the new standard for 4K HDR TVs, and Panasonic claims the DX900 combines the extreme brightness of an LCD with the deep blacks of plasma TVs.
This combination is essential to be able to display HDR content, which preserves details in the lightest and darkest parts of an image.
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Panasonic says their latest TV offering achieves such a high contrast ratio by the use of an innovative new panel design.
The ‘honeycomb’ panel divides the picture into hundreds of individually controlled lighting zones and keeps them isolated from each other to ensure that there’s minimal light leakage between them.
This isn’t going to be as good as an OLED display, but the UHD Premium requirements are fairly stringent so it’s impressive that Panasonic has managed to gain the label with an LCD display.
There will be both a 65-inch and 58-inch option available when the DX900 launches in Spring 2016.
Related: What is 4K and Ultra HD?
The company also launched its new 4K Blu-ray player, the DMP-UB900.
It says the machine will reproduce images and sounds ‘exactly as the director intended,’ and with a 4K High-Precision Chroma Processor, we’re inclined to believe them.
What’s more, the UB900 will eventually support 4K VOD services, and features twin HDMI output for separate audio and image handling.
It also supports 60fps and caters for HDR output, with an output of up to 10,000 nits.
Check out our CES 2016 hub for all the latest updates from the event.