Orange Finally Ditches Music DRM

Joins in with 2007.

Orange looks determined to capitalise on a good start to the month…

Following a very strong showing in the Ofcom 3G UK coverage report the revived telco is also looking to prove it can drag its music offering into 2007 by ditching digital rights management (DRM) from all its downloadable tracks.

The carrier’s deals with EMI and Universal are the first to secure this progressive/about time move along with a number of independent labels and estimates this will affect about 700,000 tracks on The Orange Music Store. Furthermore Orange will look to introduce tiered pricing with downloads now available from 79p.

“Orange is committed to providing customers with the widest access to music tracks and content,” said Orange director of Product, Portals and Services Paul Jevons. “Upgrading the Music Portal and introducing DRM-free music helps customers enjoy music how and when they want. We look forward to enhancing the DRM-free music catalogue over the coming months.”

In coming weeks Orange will also look to give its Store something of a spit and polish with a site overhaul, faster searches and access to information on music events and industry news. Of course whether any of this will ever make it more than a niche player when compared to giants like iTunes or Amazon MP3 is another matter entirely, but at least it’s a (long overdue) step in the right direction…

Orange Music Store

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