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Online retailer Wish in Crazy Cake Swap penis extension storm

US retailer has been reprimanded after an advertisement for a penis extension strap appeared in video game apps used by children.

The UK’s Advertising Standards Agency was far from cock-a-hoop after complaints from users of Zynga’s Crazy Cake Swap and Ketchapp’s 2048.

Those apps have Pegi 3 ratings, applied to tools deemed suitable for all.

Related: Best iPhone games

The ASA explained the ad featured “an animated image of a penis above a second animated image of an extender strap being applied to the penis.”

The ad only received three complaints, but that was enough. Are you surprised?


Image credit: Independent

The ASA, which doesn’t have the power to fine the company, added: “We considered that given the content of the apps, they were likely to have a broad appeal to all ages including children. The ad must not appear again in an untargeted medium.”

This isn’t the first time Wish’s ads have fallen foul of the ASA.

Last November, it was criticised for advertising a “red and bloody” temporary “bite” tattoo in a kids’ app called Simon’s Cat Crunch Time. In another incident it was criticised by for an ad showing a baby’s bottom, juxtaposed by an image of a woman in a revealing catsuit.

The ASA will likely be keeping one eye on Wish from now on.

“In all three rulings against, we have directly contacted the media owners and planners who have been involved in the placement of’s ads,” a spokeswoman told the BBC.

“We have since received assurances from these media owners and planners that they will either refuse future advertising from or adapt their processes to ensure more appropriate ad targeting.”

If you’re interested, by the way, the strap is only £21.

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