OnePlus One release date announced with sub £290 price

The OnePlus One release date has been announced, with the phone arriving in the UK for under £290.

We now know that the OnePlus One, a rather intriguing and unusual Android handset, will arrive in the UK on April 23.

With a rather pleasing price tag of under £290, the OnePlus One features a 5.5-inch 1080p HD display running on a 2.5GHz quad-core Qualcom Snapdragon 801 processor with 3GB of RAM.

In the rear is a Sony Exmor 13-megapixel camera paired with a 5-megapixel front-facing camera and the option of 16GB or 32GB of internal storage.

The OnePlus One features stereo speakers, “no front branding” and what the company calls StyleSwap covers, offered in a range of materials and textures.

The handset is powered by a 3100mAh battery and is 4G LTE compatible as well.

Overall the OnePlus One runs on the Android-based CyanogenMod OS, which is a popular community build version of Android.

What’s intriguing is that OnePlus hasn’t yet unveiled what the phone will actually look like.

It has outlined its design philosophy though, which is based around the phrase “Never Settle”.

“Our motto – Never Settle – illustrates our will to disrupt the way companies design and build mobile devices,” reads the OnePlus One website. “Unlike other manufacturers, we don’t see a smartphone as a list of tech specs and features. We focus on delivering the best end-user experience on a day-to-day basis. To do so, our approach integrates three main elements: people (desirability), technology (feasibility) and business (viability).”

It will be interesting if more niche products like this and something like the YotaPhone will be able to compete with the major handsets like the Samsung Galaxy S5, HTC One M8 and Sony Xperia Z2.

Read more: Samsung Galaxy S5 vs HTC One M8

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