The OnePlus One is finally going mainstream with general pre-orders for the affordable smartphone to open up next week.
With the innovative Nexus 5 and LG G3 rival having been available exclusively through a restricted, invite-only system until now, the fledgling manufacturer has confirmed it will start accepting OnePlus One pre-orders from October 27.
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With the 64GB OnePlus One setting wannabe owners back just £229, the phone is something of a steal.
Pairing this wallet-friendly price tag with a collection of high-end specs, the first OnePlus smartphone runs a 5.5-inch 1080p, Full HD IPS display alongside a speedy 2.5GHz Snapdragon 801 processor.
With 3GB of RAM, Google’s Android 4.4.2 KitKat OS and a 13-megapixel rear-mounted camera also thrown into the mix, the OnePlus One rivals phones almost twice as expensive, such as the Samsung Galaxy S5 and Sony Xperia Z3.
Despite the phone’s restricted availability to date, the handset has proven something of a cult hit.
According to OnePlus’ Global Director, Carl Pei, the handset has been shifting thousands of units per day in the UK alone.
“Just in the UK, the past week, it’s been four figures a day,” Pei said speaking with TrustedReviews recently. “I think it’s a lot more than people think it is.”
Discussing the invite-only sales programme he added: “We didn’t design it to be a sales or marketing thing.
“We did it to control our risk in terms of inventory and to let us scale our customer support together with the company’s sales, but it became a big marketing tool as well.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
