If we were at the head of a Mad Men-style advertising firm as opposed to a most triumphant tech news and reviews website, we’d be telling our clientele one thing – make everything like the 80s and then add more 80s.
Folks just can’t get enough of this red-headed step child of a decade, especially since Stranger Things reminded us of a when wise-cracking kids played Dungeons & Dragons and had super-powered friends, rather than just piddling about with Pokémon Go.
Anyway, we digress. At Photokina in Cologne, Olympus updated its retro-themed mirrorless Pen E-PL cameras for the first time in two years and they look prettier than ever.
Related: Olympus Pen E-PL8 review
On Monday it introduced the new pocket-sized Pen E-PL8 complete with black, white and brown leather-effect finishes.
It has a slimmer and shorter body, a shorter grip and looks a little more like the new Pen F cameras than earlier iterations.
Beyond the design it retains the 16.1-megapixel sensor and 3-axis mechanical image stabilisation technology.The E-PL8 will also capture 8 frames per second in burst mode, while boasting a whopping 81 autofocus points.
Images can be processed RAW and there’s also Wi-Fi functionality. In terms of video, it’s full HD rather than 4K and 30fps rather than 60.
It’s all controlled via a 3.1-inch fold-down LCD touchscreen with 1.04 million dots.
The Olympus Pen E-PL8 will be available in October from a rather reasonable body-only price of $549 and with a 14-42mm lens for $649. UK pricing is yet to be confirmed.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.