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Official: Apple Music now has 11 million subscribers

Apple has revealed it has racked up over 11 million subscribers for the Apple Music platform, which launched last summer.

Speaking on John Gruber’s podcast The Talk Show (via The Verge), Eddy Cue, the Apple executive overseeing the platform said it had “just passed over 11 million Apple Music subscribers.”

The last unofficial figures published by the Financial Times last month had claimed the Spotify rival had “over 10 million” users.

That’s up from the 6.5 million paying subscribers the company had notched up in October.

Apple will expect numbers to be boosted by the launch on Android in November. The first adopters of the Google-based version will now coming to the end of three month free trials.

It’ll be interesting to see how many subscribers the company will retain once they have to start handing over cash.

See also: Best music streaming services

During the podcast Cue also revealed the company now has 782 million iCloud users who are uploading billions of photos to the platform each week.

Elsewhere, Cue who was joined by iOS boss Craig Federighi, mentioned the integration of Siri voice dictation to the Apple TV with the forthcoming tvOS 9.2 platform. He revealed it was a future Apple wanted to include from the beginning.

Cue also mentioned Tim Cook’s now infamous blurry photo from the Super Bowl.

Cue said: ”I thought it was great, because it shows, you know, Tim is just like you and me. He’s a huge sports fan, and was loving it, and he loved that his team actually won the Super Bowl.”

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