NVIDIA suggests ‘the car will become your third computer’

Capitalising on rapidly advancing and increasingly portable technologies, NVIDIA has suggested that following you PC and smartphone, “the car will become your third computer.”

With the motoring industry having jumped firmly on the mobile connectivity and easy to sync multimedia capability bandwagons in recent years, chipset specialist NVIDIA has suggested car manufacturers could soon make use of advancing CPUs and GPUs to transform vehicles into full-on rolling computers.

“The other space where major computing changes are happening is the car,” NVIDIA’s Director of Corporate Communications, Luciano Alibrandi, told TrustedReviews. Speaking at MWC 2013, he added: “The Car will become your third computer.”

Claiming that cars will be connected hubs for user’s communication and entertainment needs, Alibrandi has suggested vehicles will, in the not too distant future, play host to advanced, graphically rich digital displays, allow manufacturers and developers to create a selection of bespoke applications and in-car services.

“GPUs will be used in cars to do so much more than play a couple of DVDs to the kids in the back or show Google Maps on the display,” Alibrandi said.

He added: “The analogue display that you see on the car, very soon, and many companies are already working on it, will be replaced by a digital display, and this will allow manufacturers to build a different UI.”

Going into further detail, the NVIDIA director stated: “For instance on a BMW mid-range vehicle will look one way, and the company’s high-end cars will look completely different, more content rich. What’s more, you will see passenger protection, night vision and things like that.”

Tipping the in-car tech industry to go through a boon in the next three years, Alibrandi suggested that ever improving processing units will make the emerging technology a possibility. “At the heart of this revolution is the GPU. They can accelerate research to levels that wasn’t possible a couple of years ago.”

Are you excited by the future of car technology or do you fear the consequences of being on a road filled with tech brimmed motors? Let us know via the TrustedReviews Twitter and Facebook feeds or through the comment boxes below.

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor