Apple has plenty of cash in the bank, but that doesn’t mean building a car will be easy.
Nvidia has weighed in on the heavily rumoured Apple Car, tipped to arrive circa 2020.
Speaking to TrustedReviews at CES 2016 in Las Vegas, Dave Anderson, Senior Manager of Automotive Integration at Nvidia, described how building vehicles is a challenging process, even for Apple.
“The long standing tradition of making cars is something that is a significant learning curve, and even with a company that’s as sophisticated as Apple – and Google – that process still takes time,” he explained.
However, Anderson described how technology companies like Apple – which have a longstanding history in computing systems – have a good shot at overtaking traditional vendors.
Concept Mercedes powered by Nvidia
“There is somewhat of an advantage initially, and you could see [Ford] supplanted by very motivated companies, like Tesla,” he continued. “Literally with that dedication and that motivation, [Elon Musk] created a car company within about ten years. But again, it’s ten years.”
Nvidia currently builds computing systems for cars, and is developing technology for a self-driving future.
The firm, best known for its graphics cards, has a number of partners in the car space, including Audi, BMW, and Daimler.
But despite widespread speculation, Apple has yet to announce plans for a vehicle publicly.
That’s despite mounting evidence that suggests Apple is currently developing an electric – and possibly autonomous – vehicle.
Porsche Mission E supercar, powered by Nvidia
Related: Apple CarPlay vs Android Auto
Do you think Apple has the capability to build a successful vehicle franchise? Let us know in the comments.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
